Google wants to make sure

mstistiyakhatun

  The 'About us' page is ideal for this.  EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) on an 'About us' page Nowadays Google not only finds keywords or  backlinks interesting, the concept of EEAT is also gaining importance in the search engine algorithm. Below I will go into more detail about the meaning of EEAT and why it is so important for an 'About Us' page.  What is EEAT?




EEAT stands for Expertise, Experience, Authoritativeness and WhatsApp Number List Trustworthiness.   that the information it presents to users comes from reliable and knowledgeable sources. An About Us page is a perfect place to showcase expertise in a field. Also indicate that the brand is recognized in the industry and that customers and partners trust the company.  About Us' page to highlight expertise and authority An 'About Us' page is the place to tell a brand story.







Highlight how long a company has been in the industry, what qualifications the team has and what milestones have been achieved. Not only is this good for a brand's image; It also shows Google that the team has a lot of knowledge and the company is appreciated.  Also indicate accreditations on this page that apply to organizations within the market. This can also include awards, diplomas and other things to make an organization's expertise “official” for Google. Google will even go so far as to crawl LinkedIn pages, for example,   to verify certain things.