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Screenshot advertising burger lieferando Humor is one of many ways to grab the attention of potential customers. A (Attention) = A bit funny and with a clearly formulated USP, the supply chain stood out from the usual poster advertising. I (Interest) = Initial interest should be aroused through originality and the opportunity offered to access 10,000 delivery services. This then leads to potential customers visiting the website the next time they are hungry. In this case, keeping the user's interest is not that difficult, because due to hunger, there is already a basic desire for the products on offer. Screenshot website lieferando.de The user is picked up immediately in the visible area.
But: The clear USPs and the answers to the questions that the supposed Special Data target group has before the moment of ordering food are immediately answered in the visible area: It's easy, in my area and I can pay with the usual means of payment. In short: the user perceives that ordering from Lieferando is uncomplicated, fast and trustworthy. In this way, interest is maintained and the phase of the purchase desire begins. D (Desire) = Sure, the desire to buy is forced by the need to want to eat something. The argument for Lieferando provided in the visible area drives them further. If the customer is not yet convinced, a detailed explanation of how the order and delivery work is available on the site and should convince the last skeptics. Screenshot website lieferando.de Clear product explanations make it easier for the customer to understand.
A (Action) = After choosing the food, which can be simplified through filters, ratings and location, the hungry customer completes the purchase and waits for their delicious dish. The information on costs and delivery times provides the user with additional information. lieferando-screenshot-vorzuege-lieferserviceinmuenchen Giving important information directly on the product speeds up the ordering process. Example 2: The prominent FCB footballers are now advertising the Unstoppables, which Amy Sedaris has long promoted. The television spot and the online campaign focus on the testimonials and the FCB kit manager, who washes the jerseys and makes them smell good again. TV advertising can also be found here, which has “recognition value”.
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發表於 2024-3-7 11:12:31