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In addition to working on a targeted keyword, the article must respond to the search intent corresponding to this keyword . By optimizing your content based on search intentions, you will improve your positioning and your clickthrough rates. between the query and the proposed result, understanding and offering content based on these will bring you certain advantages Improvement of your positioning Improved brand visibilityPrecise targetingReduction of the bounce rate of your site Identify new opportunities.
To understand and analyze the needs of Internet users behind search intentions and therefore discover the questions they are asking, there are different keyword or query research tools such as the Answer the Buy Bulk SMS Service Public orsite. fr, but also the “Google People Also Ask “other questions asked or the “Associated Searches in Google. You can also identify the different most used keywords related to your sector to determine content ideas.
WHAT TYPE OF CONTENT FOR WHAT SEARCH INTENT? Depending on the search intentions, the content offered may differ to be as relevant as possible. There are many customizable content formats . Just Search advises you on the content to produce regarding the search intentions mentioned above Informational research explanatory blog articles with advice, guides, tutorials. Note the visual is attractive content, it must be clear and provide precise answers Navigational searchcreate presentation pages, downloadable case studies, product and service listings, product demonstration videos, etc.
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發表於 2024-3-12 13:20:22