Digital transformation is a major challenge
This is a business subject in which the CEO plays a crucial role. Investing in an innovative tool like Marketing Automation software will be of no use if you dont have a strategy and if you dont support your teams in the changes that this investment will generate. Someone once said something to me that I found very trueWhen a manager denigrates his teams, its because hes not a good manager. THESTAGES OF THE GRIEF CURVE IN CHANGE MANAGEMENT JUNE , LEAD GENERATION , INBOUND MARKETINGCOMMENTS.\Have you started the digital transformation of your company? Its perfect. But Albania WhatsApp Number have you sufficiently anticipated the impacts on your teams? We tell you everything about the grief curve in terms of change management.for all companies at a time when buyers are constantly connected and increasingly autonomous in their purchasing decisions. To meet this challenge, it is crucial to work well on thepillars of digital transformation. And when we talk about change management, the human pillar is the most important.
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We are all beings sensitive to change. Both in our personal and professional lives. You must therefore pay particular attention to the adoption by your teams of your new tools and strategies. Did you know that the main reason for the failure of business digitalization is nonadoption by employees? Botching this step is the best way to ruin your digital transformation. Change management must therefore imperatively include a focus on your teams and the different phases through which they will go through. These stages appear on what is commonly called the grief curve or the change curve. We explain this to you in detail in the rest of the article. Thepillars of Marketing and commercial digitalization.
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